Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines like Google.

As an Internet marketing strategy, SEO  considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another great SEO tactic. And there are more.

The plural of the abbreviation SEO can refer to “search engine optimizers,” those who provide SEO service. Like our Galway SEO Company. Media PRO Web is probably the best  Galway SEO Company– Your best strategy to get on the first page of search engines. We call our department SEO Galway so that it can be found easier by Galway business people.