Search advertising is a method of placing online advertisements on web pages that show results from search engine queries.
If your website is not yet using Google Analytics, we can install it for you. Our fee is the smallest in the industry. With only, €45 you can analyse big data, track the success of your website, measure the impact of the marketing campaigns you are running and learn about your site's visitors online behaviour, while they visit your website.
If your SEO efforts aren’t paying off — or paying off fast enough — consider adding search engine advertising to build your brand and customer base faster. While SEO takes time, search engine marketing (SEM) allows you to save time and automatically appear in front of target audiences actively searching for products and services like yours.
What is search engine advertising?
Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display your paid ads among the search results on various search engines, like Google, Bing, and Yahoo:
Advertisers who utilize search advertising show their ads to users who are actively searching for specific keywords, and they pay a fee every time their ad is clicked. This type of PPC advertising is especially effective because people who conduct searches tend to reveal a lot about their intent with their search query.
On Bing and Yahoo, search engine ads typically appear above, below, or next to the organic search results. That is one key difference between Google and other search engines because Google only shows ads above and below search results. Regardless, search ads include the following key elements:
A headline, which should incorporate relevant, attention-grabbing keywords because it’s the largest and most noticeable ad component.
Display URL, comprised of your final URL domain, optional subdomain, and path fields, to provide searchers with an idea of where they’ll be taken once they click through (hopefully to your post-click landing page). On Google, Bing, and Yahoo, display URLs are green, directly underneath the headline.
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If you want to get more so-called Free Leads, your website needs proper SEO. Pay Per Click Campaigns do not bring any customers once you stopped the campaigns. We understand better than anyone that getting traffic/attention from search engines such as Google requires investment initially, is true.
Once the site is well SEO‘d and your links are getting your website to the top, you can maintain your website there for a long period of time. We cannot tell you exactly how long since Google has the freedom to do whatever they need to do with their listings, but in general, people report back that they get enough free leads from search results to cover their investment.
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