Most Effective Ways to Increase your Conversion Rate
Website conversion rates average around 2%. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate.
Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. How do we improve our conversions so we can get more customers with the traffic we already have?
In this article, we are going to give you our informed opinion. What works and how to attempt this extremely time-consuming task.
1. Add a pop-up to your site
The average conversion rate for all pop-ups is 3.09%. However, if you do it the right way, you can reach the top 10% of pop-ups which average a 9.28 %conversion rate.
This one change will catapult your conversion rate. And it works on every site we’ve ever tried it on.
Here are some quick tips for getting the highest conversion rate from them:
- Try several offers (PDFs, premium content, different products, other free stuff) until you find a winner that you can feel right away
- But a 30-second delay timer on the pop-up, this keeps them from being annoying
- Make it easy to close the pop-up
- Set a cookie so the pop-up only appears once per user. Most pop-up tools allow you to do this
This combination will give you a huge boost in conversions and keep the complaints to zero. You won’t annoy anyone and you get all the benefit.
The impact on your conversions will be so large that you could skip the rest of this list.
2. Remove unnecessary form fields
Have you ever had the intention of filling out an online form, just to be scared away by too many required fields?
It’s one of the best ways to kill your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal.
Back during my KISSmetrics days, we did a bunch of A/B testing on form fields within our signup form.
For each form field that we removed, signups grew by about 10%.
Obviously, you can take this too far.
If your sales team doesn’t get all the lead info that they need to follow up, your signups could be super high but your close rate will be trash. So find the right balance between getting the critical lead info while keeping fields to a minimum. Just make sure every field plays a critical role. If not, remove it.
3. Add testimonials, reviews, and logos
No one wants to be the first person to use a product or service. So, you can put their mind at ease by providing testimonials and/or reviews from past customers. For homepages, you can also add a series of logos that instantly build trust with new visitors.
4. Remove distractions
There’s nothing worse than visiting a website that pulls you in too many directions.
Your landing page should be clear, concise, and easy to navigate. If it’s not essential, don’t include it. Stick with what your visitors need to know and nothing else.
When possible, implement the following (and not much else):
- Headline and subheadings
- Benefits and features
- Testimonial and/or reviews
- Visual combined with context, which shows what you’re offering
There are other things to consider – such as a live chat box, social proof, and video (more on these below) – but the point remains the same: eliminate all distractions. You want your visitors to focus on your offer and nothing else.
5. Make the initial step really easy
There’s a psychological principle that humans prefer to finish things that they start.
So, when it comes to your offer, the first step should be extremely simple to complete.
Instead of asking for an entire form to be filled out. simply request an email address to start. From there, you can provide the rest of the form in hopes of securing additional information. But even if you don’t, you still have the person’s email.
The easier you make the initial step, the greater chance there is of your visitors taking action and following through to the end.
6. Add a third-party signup service
Alternative logins have become quite popular.
Instead of creating a new profile from scratch, a user logs in using their Google, Facebook, or other accounts.
This eliminates the signup form altogether.
You’ll see an immediate impact on your conversion rate.
7. Strengthen your CTA copy
Generic CTAs like “Sign up” and “Start trial” won’t give you the best conversion rates.
A few minutes spent improving the copy will give you an easy conversion rate win.
Start with a CTA that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light.
8. Add live chat to your site
Many visitors want to buy your service but are on the fence.
They have a lingering doubt or question that keeps them from taking that last step
Live chat tools are perfect for helping these folks.
Just like a pop-up, live chat tools are easy to add on any site and have an immediate boost to your versions.
9. Try another offer
Don’t pay so much attention to your landing page design, copy, and related factors that you overlook the importance of choosing the right offer.
This has one of the biggest impacts on conversion rate, as your offer must be appealing to your market.
If your conversion rate is on the low-side, cycle through different offers until you find something that clicks with your audience.
It may not be the first, second, or even third offer that resonates with your market. But if you continue to experiment and track your results, you’ll eventually find a winner.
10. Offer a money-back guarantee
As marketers and business owners, we know consumers avoid risk. They don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for.
A money-back guarantee helps assuage fears and move past objections.
If you’re worried about losing all your sales because of returns, don’t be. In this video, I explain three of my best insider tips for offering money-back guarantees.