Generating Traffic Through Search
Engage in Inbound Marketing
Here is one of our many advice lists we can give to our friends and customers that struggle growing their online presence. Ask a marketer or business owner what they’d like most in the world when it comes to their websites and businesses, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 17of them, including several ways to boost site traffic for FREE.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
2. Get Social
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.
3. Mix It Up
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
4. Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, when we write up an article like this one, often we write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.” Even experts at content creation can make serious mistakes and overcomplicate things.
5. Pay Attention to On-Page SEO
Do you think SEO is dead? Think again. Optimizing your content for search engines is still the most valuable and worthwhile practice out of them all. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic overnight. Do you think you can do this? We are here to help if you need so while this doesn’t get old, here is our telephone number: 091 450 817. Act fresh! 🙂
6. Target Long-Tail Keywords
Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
7. Start Guest Blogging
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
8. Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
9. Go After Referral Traffic
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. This way you get inbound juice for free, you do one thing right and links will follow.
10. Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry.
11. Implement Schema Microdata
Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
12. Link Internally
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
13. Interview Industry Thought Leaders
Think interviews are only for the big leaguers? You’d be amazed at how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, but the interviewee will also probably share the content too, further expanding its reach.
14. Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
15. Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.
16. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
17. Engage in massive Linking
When you are doing all you can and your website is still not reaching at the top positions, perhaps it is time to give your SEO efforts to a team of SEO Experts. This is why we are here and that is why we are blogging. To help you. People like your, hardworking and honest and businesses like yours. Call Media PRO Web SEO Galway Today!